Dynamic & Successful

We are a dynamic import and distribution company with more than 20 years of experience. This in combination with our innovative products and ideas has made Fischermans Choice® a household word in the international market. Our company is strategically based in The Netherlands with offices in The Hague, close to the world's largest port of Rotterdam, which gives us easy access to both our Dutch home market and other European countries. Every day trucks are on the road to serve our clients who include retailers, wholesalers, cash & carries, industry and catering companies.

Our sales team is ready to welcome you as a happy client!

What makes us so successful and different from other brands? The answer is simple. It is the Fishermans Choice® philosophy. From the very beginning we had the intention to sell more than just quality shrimps or surimi products. Indeed our intention was to stand out in the market. For this reason we have put a lot of effort and investment into achieving our goals. As a result, today we can proudly present Fishermans Choice® as a leading brand in the market. We bring more than 100 products under this colorful brand. We have paid a lot of attention to the attractiveness of our products. Therefore we use sea blue as the main color, representing the idea that for us freshness and fish are one. Furthermore all our packaging is according to the latest EEC legislation. Moreover, all products come with handy cooking tips printed in 8 to 10 languages.

We also give our larger clients the opportunity to put their own brand name on our quality products.

Therefore you will find our products all over the world under various private labels.

Today professional clients work with Fishermans Choice®. Our clients are specialists in the seafood industry and amongst them are well known names. Some of them are market leaders and very innovative in their sector. All of them understand the importance of working with Fishermans choice®. These clients realize the convenience of having one brand covering all types of raw shrimps, cooked shrimps, value added shrimps, shrimp snacks, sushi toppings as well as various surimi products. Add to this our big inventories which guarantees quick deliveries and practically never a "out of stock" response. Fishermans Choice® has also exclusive agreements with prominent shrimp packers, that are certified on sustainability practices, the international certificate "Best Aquaculture Practices" (BAP). We have a great respect for our clients and take their remarks seriously. Introducing new products is always done in close harmony with our clients. Their opinion counts. On the other hand we also enjoy their trust that we bring them the very best from various countries in Asia, Africa and from Scandinavia.
Mutual respect and cooperation is the key to our success!